What are private label agreements?

Private label agreements are a type of manufacturing agreement used to produce foods. In private labeling, a manufacturer agrees to produce their own recipe and formula that will be marketed under the branding of a third party.

In a private label agreement it is important to address issues like proper food and nutrition labeling, food safety, food recall liability, and the intellectual property issues related to product formulation.

Why use private label agreements?

From the manufacturer’s perspective, private label agreements maximize production potential without the need to build retail markets for the product. A manufacturer can get the product on lots of shelves without having to bear the expense of building a mass market.

From the retailer’s perspective, margins on private label goods are better, which gives retailers more economic bargaining power with suppliers of national brands.  Private label agreements give major retailers like Amazon the capability to rapidly expand product offerings with minimal investment (both capital and intellectual) in food processing and production.

Neither party will realize the true benefits of private labeling unless the manufacturing agreement is put in writing. A good private label agreement needs to identify and address the major risks of contract manufacturing a food product.
The basic risks are:
  • Maintaining solid control over intellectual properties like product formula.
  • Marketing a misbranded product.
  • Inadequate manufacturing practices that result in sick customers or product recalls.
  • The basic risks inherent in any manufacturing or supply relationship – quality of goods, timing of delivery, price, and risk of loss.

What to include in your private label agreement

  • Intellectual Property. The most important part of a private label agreement is an acknowledgement that the manufacturer retains ownership of the product recipe or formulation after the conclusion of the production run.
  • Recalls. A private label agreement should address which party bears responsibility for product recall expenses, accurate nutrition labeling, and recall management.
  • Product Details. The manufacturer needs to provide the marketer with a Specification Sheet for the product. The information on the Specification sheet will form the basis for all product labeling and marketing. The Specification Sheet should include product nutritional information, a list of all product ingredients, a list of any of the 8 major allergens, and information on any additional claims that can be made about the product like organic certification, gluten free manufacturing, and the like. The Specification is the manufacturer’s warranty for the product and is incorporated into the Private Label Agreement as such.
  • Oversight. The marketer of the product should have access to the food safety records of the manufacturer that pertain to the manufacturing of product. Total transparency is the goal. Both the manufacturer and the marketer have a duty to produce wholesome food. If a marketer has access to the food safety documentation of the manufacturer, the marketer’s own food safety and quality control professionals can check the work of the manufacturer.
  • The commercial features of the deal should be established by thorough and concise writing: how orders are submitted, manufacturing costs, delivery dates, and payment terms are just some of the basics that need to be addressed.

You can also check out our handy infographic on Private Label Manufacturing, which has a few more tips and tricks about creating a strong Private Label Agreement relationship with your manufacturer.

How We Can Help

We draft and negotiate private label agreements from either the perspective of manufacturers or purchasers.

Talking about private label agreements with clients is a great professional introduction to our broader legal services. It starts a conversation about food safety, insurance exposure, quality control, commercial agreements, and intellectual property. We can address all of these issues comprehensively with our service plans. Clients realize the greatest value out of our services when they address their needs comprehensively. Our subscription-based service plans enable our clients to weave our services into the fabric of their businesses at affordable and predictable rates.

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