Shoppers at farmers markets are spending less money on fresh produce. This Washington Post article claims that the shoppers have changed their buying habits: “A lot of people that walk through markets are not shopping. They’re there to meet. They’re there to socialize.” That may be the case, but it is also possible that consumers are getting their local vegetables through other venues. Decreased purchases at farmer’s markets may indicate that consumers are increasing purchases at farmstands, through CSA subscriptions, brick and mortar retailers, restaurants, etc. For the farmers reading this, what are your thoughts? If your yield is constant or increasing, how are you moving the merch if farmers markets are less attractive now than they were 5 years ago?
June 23, 2016